Best of Both Worlds: Multi-market Diversity Embedded in a Scale RF Semiconductor Business
Robert Van Buskirk
President, Multi-market Products Group (MPG)
RFMD Inc.
Many RF semiconductor companies seek a balance between scale-driven, high volume business demands and more diverse, lower volume business requirements. Successful RF companies can manage these potentially conflicting business goals and realize significant advantages through the balance of scale and multi-market diversity. Using the acquisition of Sirenza Microdevices by RFMD in November 2007 as a platform to discuss this balance, the significant competitive advantages for a multi-market business embedded in a scale RF business will be addressed. This talk will explore the benefits of these unique competitive advantages and give concrete examples of how growth can be accelerated by leveraging the “Best of Both Worlds.”
Robert Van Buskirk has served as the President of RFMD’s Multi-market Products Group (MPG) since the successful completion of the Sirenza Microdevices acquisition in November 2007. Prior to joining RFMD he was Sirenza's President and Chief Executive Officer and a member of the Board of Directors from May 1999 through November 2007. Before joining Sirenza, Mr. Van Buskirk held the position of Executive Vice President of Business Development and Operations from August 1998 to May 1999 at Multilink Technology Corporation, a company specializing in the design, development, and marketing of high bit-rate electronic products for advanced fiber-optic transmission systems. Prior to his position at Multilink, Mr. Van Buskirk held various management positions at TRW, a semiconductor wafer manufacturer, including Executive Director of the TRW GaAs Telecom Products business from 1993 to August 1998. Mr. Van Buskirk holds a B.A. from California State University at Long Beach. |
