"Architecture and Design Trends for Convergence Devices" Presented by Guenter Weinberger President & CEO Sandbridge Technologies, Inc. gweinberger@sandbridgetech.com

Abstract:

With an ever increasing number of complementing and competing wireless standards to be launched worldwide, consumer connectivity becomes a question of having all of the protocols available while being able to actively run just a subset of them at any given point in time. The complexity of such multi-protocol products clearly challenges the business strategy of the semiconductor industry to provide complete solutions with short time-to-market and leaves OEM’s with ever shrinking margins. The author proposes a different value-chain approach where the semiconductor supplier provides an open platform for system integration. A highly efficient C-compiler allows OEM’s to integrate their own and 3rd party IP in minimum time and thus provide customized solutions to an increasingly segmented consumer market. Both RF and baseband design considerations are discussed in the light of 90nm and beyond technologies.

Biography:

Guenter Weinberger joined Sandbridge Technologies, Inc., in 2002 as President & CEO. The NY based start-up company provides leading baseband technology for multimode wireless solutions to major handset manufacturers.
Previously, Guenter held a number of positions with Siemens Semiconductor Group and then Infineon Technologies, where he built the wireless business since 1995. From 1997 to 1999 he was the VP and GM for RF products, and from 1999 to 2001 he was the SVP and GM for the entire wireless business. During this period he built the system solution business as well as strategic alliances in the wireless industry.
Guenter started his career in mixed-signal telecom IC design after graduating as Diplom Ingenieur of electrical engineering from University of Kaiserslautern, Germany.